EcoPoxy
International Presence Required
EcoPoxy has been experiencing exponential growth year over year. To further this growth and breakthrough to an expanded audience its online presence needed to support and foster its growing international viewers.
Our Role
- Strategy
- Creative Direction
- Web Design
- Web Development
- Social Media Management
- HubSpot Implementation
The Need
To create a high conversion website and remarkable user experience that speaks to the brands' full capabilities, as well as educates and excites epoxy users around the world.
The Project
- Website redesign
- Copywriting
- Creative direction - photoshoots, videos
- HubSpot integration
- Knowledge base
- Website development
- International subsites
- Print design, printing
The Challenge
Creating a website that speaks to international audiences and strikes a balance between informative and inspiring. One that would educate and entice the reader to the exciting uses of epoxy and demonstrate the benefits of this particular brand.
The Solution
We worked carefully with the EcoPoxy team to create graphics and video assets while conducting intensive user experience testing with landing pages. Agile, growth-driven design was then used to roll out the site using the information we learned throughout user testing to implement in stages, optimizing time, and spend. For the actual site content, we showed the many uses of epoxy including beautiful, custom-made products explained simply so readers could see themselves creating with the product.
We also developed a catalog for end-users and retailers which we facilitated the printing of.
The Results
An improved online presence and user experience have enabled the website's overall traffic to increase by 50% with organic traffic increasing by 34% in 7 months. The retailer location page views increased by 49%.
We use them for web design, print design, social media content, and app development. They are always there when I need them, they provide a high level of service, give me all the details and are timely - I highly recommend them!
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