Elevating a Real Estate Leader’s Digital Presence

The Need

Royal LePage Legacy Realty needed a modern, professional website that showcased both their for-sale and rental property listings, while also highlighting their selling and property management services. The previous website relied heavily on third-party software, making it difficult and time consuming to maintain. They required a solution that automated the posting of MLS properties, along with the ability to manually post listings.

The Challenge

The primary challenge was integrating MLS feeds while ensuring that data was displayed accurately and efficiently. Additionally, Royal LePage Legacy’s business focus had expanded to include rental properties. They now needed more control over their listings.

The Solution

We redesigned Royal LePage Legacy Realty's website with a focus on functionality and ease of use. The new website allows listings to be pulled directly from the MLS feed or manually posted, as well as the ability to edit the properties populated by the new MLS feed automation we developed providing more flexibility for the team. The updated site features a clear, user-friendly interface that directs users to either rent or buy properties, making navigation seamless for visitors.

The Results

1. Website Design: The new site features a clean, modern design that aligns with Royal LePage's professional brand image.
2. MLS Integration: Listings are now populated directly from the MLS feed with editing capabilities or, posted manually, giving the team full control.
3. User Experience: The user-friendly interface includes clear messaging, guiding visitors to either rent or buy properties.
4. Lead Capture: Enhanced lead generation through multiple contact forms, encouraging better engagement with potential clients.
5. Ease of Maintenance: The website is much easier to update and manage, reducing reliance on third-party software, and giving the team time back to focus on selling properties.