August 2024 Round-Up: Have you heard of “Brand on a Page”?
At Roadmap, we believe that a brand isn’t a logo or a tagline—it's the thread that ties every part of your business together and should act as a brief for all contributors. That’s why we’ve developed the “Brand on a Page”, a one-page guide that is the foundation for everything your organization does.
What is “Brand on a Page”?
It’s a concise document that captures the key elements of your brand, including:
- Unique Value Proposition (UVP), Benefits, Differentiators, and Services: Your UVP, benefits, and differentiators should be validated by customer data.
- Purpose and Promise Statements: Why your brand exists and what you deliver to your target audience.
- Brand Attributes: The core values and characteristics that define your brand.
- Customer Snapshot: An overview of who your ideal customers are and key messaging.
Why Does It Matter?
“Brand on a Page” is more than just a summary—it’s a tool for alignment. Here’s how it helps each team:
- Marketing: Ensures that every post, comment, and piece of content reflects your brand, creating a seamless and consistent experience for your audience.
- Sales: Guides your team in crafting on-brand talking points, proposals, and follow-ups, so they extend the branded experience from the first contact to closing the deal.
- Customer Success and Delivery: Keeps every touchpoint—from onboarding to surveys—on-brand, ensuring that your customer interactions consistently reinforce your brand identity.
In short, “Brand on a Page” is your go-to resource for making sure that everyone in your organization is aligned and delivering a cohesive branded experience at every stage of the customer journey.
At Roadmap, we’re committed to helping you not just build your brand, but live it. Let’s work together to elevate your customer experience into a truly branded experience.
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Case Study Spotlight: Revitalizing An Agri-Retailer Membership Organization
CAAR is a membership group for Canadian agri-retailers, serving as their united voice to drive policy changes that benefit ag retailers across Canada.
The Need
The Canadian Association of Agri-Retailers was at a crossroads, they had completed many stakeholder interviews and had ton of customer data, but had not yet utilized this information to make changes. They needed validation of past recommendations, board buy-in, and a strategy to keep the organization relevant into the future.
The Challenge
After reviewing past research and conducting interviews with the board, there was an overall frustration over the lack of action CAAR had taken over the years. It was becoming difficult for the membership group to see value in being a member and CAAR needed to make big changes to evolve and stay relevant in the eyes of its membership group.
How We Use AI: Content Creation
Stop thumbs in their tracks, without spending hours labouring over copy.
In this highlight from our "How to use AI" webinar, Steve explains how you can spend less time writing copy, and more time zeroing in on the concepts that will resonate with your audience — by teaching AI your brand voice. It's like training your very own copywriter to think and write like you, in a fraction of the time.
Now tell us, who wrote this copy? 🤔
Would you like us to implement a similar strategy for you?
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