November 2024 Round-Up: From Hopecasting to Forecasting - Transform Your Future With Simple Math
Transition from "hopecasting" to accurate forecasting with RevOps.
Through over 45 B2B sales audits, one thing is clear: most teams lack a cohesive Go-To-Market (GTM) strategy, leading to missed opportunities and unpredictable growth. Gaps in sales operations, overlooked recurring revenue, and ineffective forecasting (“hopecasting”) often hold businesses back.
Revenue Operations (RevOps) as a core function is needed for businesses looking to integrate their sales, marketing, customer success, and finance teams into a unified strategy. RevOps drives growth, improves efficiency, and ensures accountability by aligning revenue-related activities across the organization.
The goal of RevOps is to:
- Improve communication: Break down silos and provide teams with tools and data to collaborate effectively.
- Create a seamless customer journey: Align efforts to deliver a consistent experience from lead generation to deal closure.
- Predict revenue more accurately: Gain clear insights into performance across all revenue-generating teams.
- Keep teams accountable: Ensure outcomes align with business goals and drive sustainable growth.
Through our RevOps framework, we help businesses go beyond guesswork with a cohesive system based on:
- Revenue Models for predictable pipelines.
- Data Models to track performance and uncover opportunities.
- Mathematical Models for data-driven forecasting.
- GTM Models that align every customer-facing function.
Ready to revolutionize your revenue operations?
Let’s build your Revenue Factory together!
Book a Discovery Call
Unlocking Business Growth Through Strategic Branding
Roadmap's VP, Head of Strategy & Creative Director, Shannon Hewlko was recently featured on Matt Calnan's Beyond Wealth: Success Unscripted podcast! Shannon and Matt dove into the essential elements of branding and business growth, exploring how a robust brand strategy can transform businesses at any stage.
A strong, consistent brand is more than just a logo—it’s the foundation for business success. Shannon has spent over a decade helping businesses transform their brands to fuel growth. Her approach centers on defining your brand identity, understanding your audience, and maintaining consistency across all platforms to build trust and recognition.
For startups and small businesses, Shannon emphasizes starting with a clear business plan and simple branding elements like a website and social media presence. Through tools like brand workshops, businesses can refine their mission and values to create a compelling identity that resonates both externally and internally.
Check out the full blog post for more insights and actionable tips you can start using today!
Case Study Spotlight: Royal LePage Legacy Realty
Elevating a Real Estate Leader’s Digital Presence
The Need
Royal LePage Legacy Realty sought a professional, modern website to effectively showcase their for-sale and rental property listings while promoting their selling and property management services. Their outdated site, reliant on third-party software, was cumbersome to maintain. They needed a streamlined solution to automate MLS property postings while allowing manual updates for greater control.
The Challenge
The biggest challenge? Seamlessly integrating MLS feeds to ensure accurate, efficient data display, all while accommodating their expanded focus on rental properties. Read the full case study to learn how we delivered a solution that elevated their digital presence!
Would you like us to implement a similar strategy for you?
Book a Discovery CallDecember 2024 Round-Up:
The Revenue Factory: Where Data Fuels Growth and Strategy Drives Success
November 29, 2024
