April 16, 2025 | Written by Steve Whittington

Podcast Episode 4: Building a Revenue Flywheel: Sales Strategies for Predictable Growth

In this episode of Driving Growth, host Steve Whittington sits down with Robbie Butchart, Chief Revenue Officer at Launchcode and VP of Sales at Patronscout, to discuss what it takes to build a predictable revenue factory.

Robbie shares insights from his 20+ years in B2B sales and business growth, covering topics like go-to-market strategies, breaking down silos, aligning teams around revenue, and leveraging AI for sales enablement. Whether you're scaling a startup or optimizing an established sales team, this episode is packed with actionable insights to help you systemize success and drive consistent growth. 

Episode Takeaways:

  • A predictable revenue factory requires alignment across sales, marketing, and customer success. Breaking down silos ensures that every team contributes to a seamless customer journey, improving conversion rates and retention.  
  • AI and automation are transforming sales efficiency. Leveraging AI-driven insights helps teams prioritize leads, personalize outreach, and make data-backed decisions that drive revenue growth.  
  • A strong go-to-market strategy starts with understanding your ideal customer. Clearly defining your target audience and their pain points allows for more effective messaging, positioning, and sales engagement.  
  • Revenue growth isn’t just about new sales—it’s about retention and expansion. Focusing on customer success and building long-term relationships can turn existing customers into your biggest revenue drivers. 

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If you found this valuable, make sure to subscribe to Driving Growth wherever you get your podcasts for more strategies on building a scalable revenue engine. New episodes are available on the first and third Wednesday of each month.

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Podcast Episode 3: Building a Predictable Revenue Factory: The Two Key Growth Motions
April 2, 2025

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