We Create Solutions with Measurable Outcomes

Capabilities

Roadmap provides a customizable range of product and service solutions. Designed for businesses like yours to ensure measured and optimized outcomes.

When approaching projects and engagements, we take into account all the elements to drive successful results. Our services can be called upon independently for subject matter expertise or as a growth suite interconnected.

As approved Canadian Digital Adoption Program (CDAP) advisors, you can partner with us to create a plan for developing a digital business culture and take advantage of technology available for your business to thrive. There is up to $15,000 in grant funding to create a digital adoption plan. Learn more about the CDAP grant here.

No matter the level of solution required, our delivery process creates accountability and structure with measurable outcomes to drive results.

Strategy

Together we will create a Roadmap for the future that captures your long and short-term goals and objectives. We find an understanding of where your business is today and where you want it to evolve into the future.

All efforts outlined in our strategies have clearly defined performance indicators to measure the success of our work. For instance, in a go-to-market strategy we outline the pieces needed such as a new web platform, digital marketing, customer relationship software, and consulting services — all designed to create a successful launch.

We provide:

• Strategic Briefs
• Annual Planning Sessions
• Recommendations and Performance Indicators

Case Study: CLS Landscape

Market Research

Our market research starts internally with your business. We gather a full understanding of your business by auditing your processes and current marketing efforts, engage your customers through stakeholder interviews and surveys, and conduct competitor analysis, market studies, and industry research to gather an understanding of the current landscape your business operates within. This is compiled into a report and presented back to you for conclusions to be used as a key marketing asset for your organization.

We provide:

• Market Research
• Target Audience Development
• Personas
• Ideal Client Profile Development

Case Study: CLS Landscape

Brand

Our branding process is all about uncovering the type of brand you aspire to be. How you want people to describe you, your products, and your services. Research and discovery exercises start the process to help us get clear on how we talk about the brand. By creating a set of foundational language we have a base for the rest of the materials to come such as name concepts, positioning, logo design, guidelines, and any sales assets.

We provide:

• Brand Foundational
• Tone of Voice
• Name Development
• Brand Identity

Learn More: Brand

Marketing Plans

We create plans that work to help you meet your short or long-term goals, from specific product launches to annual marketing plans. From there we develop budgets and work with internal and external teams to handle any marketing needs. Our plans include recommended marketing channels and tactics to best reach your defined target audience sets.

We provide:

• Go to Market Strategies
• Marketing and Communications Plans
• Social Media and Content Plans
• Pay Per Click Campaign Creation

Inbound Digital Marketing Services

All organizations need an online presence, one that extends past just your website. One that properly utilizes all digital channels to extend your online reach and bring prospects back to your website. Our services set up your social channels, optimize your search results, manage your online reputation and digital advertising, all with clear reporting on performance tied to return on investment.

We provide:

• Search Engine Optimization
• Search Engine Marketing
• Social Media Management
• Reputation Management
• Amazon Webstore setup

Web Design & Development

Your website is often the first impression a new customer has with your brand that you have direct control over. It’s often the route of first contact for your audience, and it’s your 24/7 “storefront” whether your organization does e-commerce or not.

Your website needs to be designed on a robust technology platform that can integrate with the rest of your programs and properly represent your brand.

In today's digital age creating a seamless customer experience is not a "nice to have", it is a must. We work with you to bring your brand to life online with engaging designs to meet your business goals.

We provide:

• Web Design
• Web Development
• Web Hosting
• Web Maintenance
• Search Engine Optimization
• Landing Pages
• Business Software Integrations
• E-commerce Solutions

Case Study: EcoPoxy

Content Creation & Execution

Content is a way your brand delivers information to your audience and is specifically important to your marketing plan. Copywriting, photography, and video development all go into the materials we create for marketing which can include social media, email marketing, search engine marketing, paid media campaigns, and more. All include data analysis and reporting.

We provide:

• Sales Brochures and Printing
• Creative Direction & Management for Photo and Video Shoots
• Copywriting
• Social Media Content Creation
• Advertising Campaigns
• Content Strategy

Case Study: EcoPoxy

Customer Experience

Customer experience should be the number one priority for all organizations today. This means understanding your customer and their pain points, as well as removing friction from their entire experience with your brand.

It needs to be easy and rewarding for clients to work with you from their first contact all the way to after the purchase or service is provided. This requires complete customer understanding, customer journey mapping, as well as monitoring and measurement of the experience your brand offers.

We are here to educate your team on, as well as set up and design your optimal customer experience.

We provide:

• Consulting
• Corporate Training
• Customer Journey Mapping Workshops
• Survey Program Creation and Management

Technology Platform Implementation

All processes can be made better and more efficient with technology from your website, to your customer record management, to your sales process, and beyond.

To help you with these processes and manage your customer-facing interactions, we implement the HubSpot platform (marketing automation, customer relationship software, and service/operations software).

Your technology should be easy and a reliable, single source of truth. We can audit and design an integrated system customized to your specific business needs.

We provide:

• HubSpot Implementation
• Application Programming Interfaces (API)
• Technology Audits and System Design
• CEMantica Implementations

Case Study: Capstone Ridge Group

Consulting / Education

Your business can only be as strong as the team that runs it. To improve your business you need to invest in your team. We provide corporate training on the customer experience that can be used to level-set your entire team.

We also create sales and business coaching packages based on those customer needs we discover.

We provide:

• Sales and Business Coaching
• Corporate Training